Attitude Drinks Incorporated develops, markets, and sells functional beverages for the sports recovery and functional dairy primarily in the United States. It operates in two segments, Functional Beverage and Craft Brewing. The company offers Phase III Recovery, a milk-based protein sports recovery drink in chocolate and vanilla flavors for active sports minded males and females from ages 15 to 35. It also develops and operates World of Beer restaurant/tavern franchise locations primarily in the New England area. The company was founded in 1988 and is based in North Palm Beach, Florida.